ABOUT VICTORIA

  • Victoria Schaal Photographing on the shore of the Krakatau Volcano in Indonesia 2016

 

Me in Brief: The French and Italian Years

I am a Franco-Italian marketing professional and a visual concept creator.

I was born in Paris, France, yet I grew up mostly in Venice, Italy and in England. Accustomed by my family and driven by my curiosity for the world, I have travelled extensively and lived in various countries across Europe and Asia.

The British Years

At 16, I moved to the UK where I settled for five years. At first, I stayed in Sussex living and studying at Worth School. Once the International Baccalaureate achieved, I spent a summer volunteering in Thailand.

The University of Exeter was my first choice, thus I moved to Devon. While achieving my degree in Management and Marketing with Advanced Proficiency in Spanish at Exeter University, I worked as a Marketing Researcher and Quality Analyst for the world leading marketing consultancy firm, BPA Quality, where I had the privilege to deal with accounts of the calibre of Emirates, Samsung, Honda and more.

It was also during my business studies at the University of Exeter that my creative adventure started. 

I was walking in the street when I saw in a pawn shop a Nikon. It was love at first sight. Within a few months I became a stock photographer.

Being extreme by nature, two of my greatest passions are backpacking around the world and climbing volcanoes, as my photography witnesses it. I also indulge in water sports such as diving and sailing which I combine with my love for photography. Travelling, I became more involved in philately: I collect especially pre-1945 covers.

The Malaysian Years

Once I achieved my degree at 21 years old, I felt I could finally let my dream of leaving for far lands come true. I flew to Indonesia to chase its volcanoes and after a while I ended up in Malaysia. I got a volunteering job that gave me a place to sleep and an opportunity to get to know the country while I was looking for a permanent workplace and a residence visa. Eventually it happened.

From 2016 till 2019, I lived in Kuala Lumpur, Malaysia where I worked as a marketing specialist for 123RF and its umbrella business Inmagine Group, one of the largest creative companies in the world. 

The opportunity enabled me to discover further the creative industry but also to observe closely the way business is handled in Asia and compare and contrast it to the West, as I  coordinated numerous people and several projects mainly across Europe and Asia.

It also provided me with the tools to develop extra skills, such as copywriting, publicity concept planning, EDM implementation, and to enrich my IT skills: on top of Photoshop, Illustrator and InDesign, I am experienced with WordPress, CRM and Google Analytics.

It was in Malaysia that I further explored my artistic interests, going beyond photography and indulging into sketching, illustration and digital art together with graphic design and web design.

In 2018, I designed the books ‘Cosa fanno le mie piante quando non ci sono’, ‘Iceberg contro Iceberg’ and ‘Il Problema del Mese di Aprile’ by Francesca Schaal Zucchiatti, illlustrating their covers and editing the pagination.

I also designed and built the website and blog of the Italian author and currently function as her lead marketing consultant. Please see the page Projects on Assignment for more information.

 

Today

In February 2019 I published my book ‘HOW DO YOU LIKE IT? Customer services: Personalisation or Standardisation’ which is now available on allAmazon market places (UK, US, Italy, France, Germany). To know more about it, visit also Projects on Assignment. Click here to view on Amazon.com

Today I work freelance. My clientele lists businesses and artists, which I assist with the creation of advertising campaigns, copywriting, corporate identity graphic elements and book covers design and self-publishing plans.

I am a fierce opponent of many businesses which nowadays separate graphic design and marketing planning into different departments, teams and workers.

I present myself as a bridge between marketing and visual creativity to stress the importance of approaching commercial graphics with one single mindset which can both conceive marketing material and create it concretely.

Marketing and graphics should be done together by a unique team or person.

I also continue to produce stock images as well as participate in online discussions about stock photography online with the valuable insights I have gained by working at 123RF.

If you wish to inquire on my design, photographic or book cover creating abilities for your project, just drop me an email at vs@victoria-schaal.com

Passions and interests?

Lots. My greatest love is backpacking around the world and climb its volcanoes. I do my best to visit on average two new countries every year and these often are chosen on the basis of volcanoes to hike.

Geology in general is a great interest of mine, as well as history. I am particularly fond of Ancient Rome, Pre-Elisabethan English history and pre-history. Extreme sports are also a must in my life, especially if they involve water or mountains.

DOWNLOAD VICTORIA’S CV + PORTFOLIO Find me on LinkedIn Email at: vs@victoria-schaal.com
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