I am a Franco-Italian marketing professional and a visual concept creator living in Martinique (French Central American terrritories).
I was born in Paris, France, yet I grew up mostly in Venice, Italy and in England. Accustomed by my family and driven by my curiosity for the world, I have travelled extensively and lived in various countries across Europe, Asia and Central America.
Capsules Book selected me as one of the Leaders in Contemporary Art 2020.
The British Years
At 16, I moved to the UK where I settled for five years. At first, I stayed in Sussex living and studying at Worth School. Once the International Baccalaureate achieved, I spent a summer volunteering in Thailand.
The University of Exeter was my first choice, thus I moved to Devon. While achieving my degree in Management and Marketing with Advanced Proficiency in Spanish at Exeter University, I worked as a Marketing Researcher and Quality Analyst for the world leading marketing consultancy firm, BPA Quality, where I had the privilege to deal with accounts of the calibre of Emirates, Samsung, Honda and more.
It was also during my business studies at the University of Exeter that my creative adventure started.
I was walking in the street when I saw in a pawn shop a Nikon. It was love at first sight. Within a few months I became a stock photographer.
Being extreme by nature, two of my greatest passions are backpacking around the world and climbing volcanoes, as my photography witnesses it. I also indulge in water sports such as diving and sailing which I combine with my love for photography.
The Malaysian Years
Once I achieved my degree at 21 years old, I felt I could finally let my dream of leaving for far lands come true. I flew to Indonesia to chase its volcanoes and after a while I ended up in Malaysia. I got a volunteering job that gave me a place to sleep and an opportunity to get to know the country while I was looking for a permanent workplace and a residence visa. Eventually it happened.
From 2016 till 2019, I lived in Kuala Lumpur, Malaysia where I worked as a marketing specialist for 123RF and its umbrella business Inmagine Group, one of the largest creative companies in the world.
The opportunity enabled me to discover further the creative industry but also to observe closely the way business is handled in Asia and compare and contrast it to the West, as I coordinated numerous people and several projects mainly across Europe and Asia.
It also provided me with the tools to develop extra skills, such as copywriting, publicity concept planning, EDM implementation, and to enrich my IT skills: on top of Photoshop, Illustrator and InDesign, I am experienced with WordPress, CRM and Google Analytics.
It was in Malaysia that I further explored my artistic interests, going beyond photography and indulging into sketching, illustration and digital art together with graphic design and web design.
In 2018, I designed the books ‘Cosa fanno le mie piante quando non ci sono’, ‘Iceberg contro Iceberg’ and ‘Il Problema del Mese di Aprile’ by Francesca Schaal Zucchiatti, illlustrating their covers and editing the pagination.
In February 2019 I published my book ‘HOW DO YOU LIKE IT? Customer services: Personalisation or Standardisation’ which is now available on all Amazon market places.
Today: Central America
Today I live in Fort-de-France, Martinique, French Central American Dept.
I work independently with photography, video, marketing and design. My clientele lists businesses and artists, which I assist with the creation of advertising campaigns, video trailers, photography, corporate identity graphic elements, book covers design and self-publishing plans.
Capsules Book, a known Australian publisher issued its new art book where I am featured amongst the leading artists of the year: ‘Curatorial Volume 2: Leaders in Contemporary Art 2020’.
I am a fierce opponent of today’s business models which separate graphic design and marketing planning into different departments, teams and workers.
I present myself as a bridge between marketing and visual creativity to stress the importance of approaching commercial graphics with one single mindset which can both conceive marketing material and create it concretely.
Marketing and graphics should be done together by a unique team or person.
I also continue to produce stock images as well as participate in online discussions about stock photography online with the valuable insights I have gained by working at 123RF.