Posts

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Me in brief

I am a Franco-Italian marketing professional and a visual concept creator living in Martinique (French Central American terrritories).

I was born in Paris, France, yet I grew up mostly in Venice, Italy and in England. Accustomed by my family and driven by my curiosity for the world, I have travelled extensively and lived in various countries across Europe, Asia and Central America.

Capsules Book selected me as one of the Leaders in Contemporary Art 2020.

The British Years

At 16, I moved to the UK where I settled for five years. At first, I stayed in Sussex living and studying at Worth School. Once the International Baccalaureate achieved, I spent a summer volunteering in Thailand.

The University of Exeter was my first choice, thus I moved to Devon. While achieving my degree in Management and Marketing with Advanced Proficiency in Spanish at Exeter University, I worked as a Marketing Researcher and Quality Analyst for the world leading marketing consultancy firm, BPA Quality, where I had the privilege to deal with accounts of the calibre of Emirates, Samsung, Honda and more.

It was also during my business studies at the University of Exeter that my creative adventure started. 

I was walking in the street when I saw in a pawn shop a Nikon. It was love at first sight. Within a few months I became a stock photographer.

Being extreme by nature, two of my greatest passions are backpacking around the world and climbing volcanoes, as my photography witnesses it. I also indulge in water sports such as diving and sailing which I combine with my love for photography. 

The Malaysian Years

Once I achieved my degree at 21 years old, I felt I could finally let my dream of leaving for far lands come true. I flew to Indonesia to chase its volcanoes and after a while I ended up in Malaysia. I got a volunteering job that gave me a place to sleep and an opportunity to get to know the country while I was looking for a permanent workplace and a residence visa. Eventually it happened.

From 2016 till 2019, I lived in Kuala Lumpur, Malaysia where I worked as a marketing specialist for 123RF and its umbrella business Inmagine Group, one of the largest creative companies in the world. 

The opportunity enabled me to discover further the creative industry but also to observe closely the way business is handled in Asia and compare and contrast it to the West, as I  coordinated numerous people and several projects mainly across Europe and Asia.

It also provided me with the tools to develop extra skills, such as copywriting, publicity concept planning, EDM implementation, and to enrich my IT skills: on top of Photoshop, Illustrator and InDesign, I am experienced with WordPress, CRM and Google Analytics.

It was in Malaysia that I further explored my artistic interests, going beyond photography and indulging into sketching, illustration and digital art together with graphic design and web design.

 

 

In 2018, I designed the books ‘Cosa fanno le mie piante quando non ci sono’, ‘Iceberg contro Iceberg’ and ‘Il Problema del Mese di Aprile’ by Francesca Schaal Zucchiatti, illlustrating their covers and editing the pagination.

 

In February 2019 I published my book ‘HOW DO YOU LIKE IT? Customer services: Personalisation or Standardisation’ which is now available on all Amazon market places.

 

Today: Central America

 

Today I live in Fort-de-France, Martinique, French Central American Dept.

I work independently with photography, video, marketing and design. My clientele lists businesses and artists, which I assist with the creation of advertising campaigns, video trailers, photography, corporate identity graphic elements, book covers design and self-publishing plans.

Capsules Book, a known Australian publisher issued its new art book where I am featured amongst the leading artists of the year: ‘Curatorial Volume 2: Leaders in Contemporary Art 2020’.

I am a fierce opponent of today’s business models which separate graphic design and marketing planning into different departments, teams and workers.

I present myself as a bridge between marketing and visual creativity to stress the importance of approaching commercial graphics with one single mindset which can both conceive marketing material and create it concretely.

Marketing and graphics should be done together by a unique team or person.

I also continue to produce stock images as well as participate in online discussions about stock photography online with the valuable insights I have gained by working at 123RF.

Related Images:

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Stock photography agency employee: Best Ways to Make Money

If you, like me, have enthusiasm for digital photography burning in you, a profession in digital photography would certainly be a fantastic suggestion!

Yet, making money with photography is easier said than done!

Stock Photography is definitely a way to make money.  There are numerous companies that require images that are substantial to their jobs yet do not have much time to take these images as a result of their busy routines. They decide to buy stock images as opposed to employing a specialist digital photographer, not just to conserve cash, however time too due to the fact that these images prepare to make use of.

I’ve been contributing for years and I learnt a couple of things about stock photography.

Moreover, I worked as a Marketer for one of the largest agencies too. So let me transfer to you some of my knowledge. Learn more about me here

Exactly what is stock photography?

Stock pictures are not photographed for a certain customer or usage yet portray a much more basic idea. Purchasers obtain wanted image, stock digital photography agents obtain a portion of every image offered on their site, and also professional photographer obtains continuing to be percent.

How to sell stock digital photography?

young-man-doing-acrobatics-in-water-in-tropical-location

You require your pictures to be of its finest. You should ensure that there are no noticeable sounds or grains in your stock pictures. They have to be free from spots, as well as unneeded background products. There are stringent standards you require to comply with. In order for your images to be thought about stock picture top quality, they have to be small, effectively taken, skilfully revealed as well as with high resolution.

Stock photography is the highest quality requiring photography. 

As such, see it as a gym to learn and practice photography at its toughest level. When in the future you decide to move towards more artistic creations or perhaps photojournalism, your standards will be amongst the highest. Learn more about this on this other article I wrote here

You will certainly additionally require software to edit your stock pictures.

You needn’t purchase the extremely expensive Adobe license to use Photoshop. You can download an older version of Photoshop for free, which is great if you want to start out without investment.

There are a whole lot of electronic cameras in market with fantastic attributes. Personally I like my Nikon D3200. It’s the best in terms of price/quality ratio and the easiest for beginners in the range of pro cameras. Nikon produced later versions like the D3400 which is a great DSLR and amongst the cheapest. DSLRs can be expensive to start out and the cheapest with a lens included goes between 250 to 380 Dollars. However you can also go for a second hand one. I always advise to buy used electronics either via Ebay because they protect you from scams or via Facebook if you can meet the seller, thus try the camera. However, it is always safer and better to purchase a new one. Amazon has interesting prices and options. Remember that you should always invest more on lenses rather than cameras.

I recommend this little book to practice all kinds of photography. I love it cause it tells you in bullet points exactly what settings to use in each situation and it’s small enough to be carried around and on the field. 

What are the top selling portfolios?

view-from-the-sea-of-posillipo-hill-naples-and-the-blue-waters-2

Difficulty in offering your stock images is its originality as well as adaptability. In order to increase your possibilities of selling you can either try to build a portfolio with a large variety of categories (i.e. travel, business, food, nature…etc.) or select a certain particular niche market. if you choose this approach, you generally need less photos in your portfolio but these pictures have to be exactly what your consumers are trying to find. You have to have the ability to have an extensive understanding of the niche market and also make sure there is enough demand for that niche. 

Quantity in your portfolio is also relevant. Most bloggers only give you tips about how YOU can improve your pictures. Reality is that the IT algorithms used by stock photo agencies determine heavily who and what is going to sell. If your portfolio is large, it’ll be shown more, thus you’ll have better chances of selling. The more you sell, the more the algorithm will show you. 

There are a bunch of stock digital photography recruitment agencies where your images can be offered. These websites have standards on what you ought to get in order to make an effective image entry. Generally, Shutterstock, Adobe Stock, Dreamstime and Istock require at least 4mp but 123RF will ask for 6mp.

I advise you to put your keywords directly in your files metadata rather than pasting them as you upload your pics on every site. It’ll save you a lot of time!

Last but not least

Remember, there are people who manage to live out of stock photography. They are only a few but you can be one of them. It just takes time and patience. You’ll likely need years to create a 10 000 photo portfolio but if you stay put, you’ll achieve it.

Start with small objectives. Reaching 100 pictures is a milestone. When you get to 500, you’ll start seeing a real progress in your earnings. 1000 photos truly changes your earnings report so work on that for now. 

I’m out for now, drop a comment or email if you want more info. Please do not use this article in your blog unless you ask me first.

Learn more about the World Stock Photography Market 2019 by viewing the new report on the industry here.

 

 

, , , ,

Selected as a Leader in Contemporary Art 2020: an immense privilege!

Capsules Book, a known Australian publisher just issued its new art book: ‘Curatorial Volume 2: Leaders in Contemporary Art 2020’. The book is a captivating documentation of today’s leading contemporary artists showcasing current artwork…
dsc_9258
,

Turning 25 in confinement

Yesterday, 29th of April, I turned 25 years old.  It was a bit bugging to spend the day alone working at home but hey... it's quarantine time. So, I could not find a cake here on Martinique island where supply as easy to acquire as…
, ,

It's been a year... Let's not forget

It's been a year since that dreadful evening in Paris. On the 15th of April 2019, a symbol of Christianity and of France was about to succumb: Notre-Dame Cathedral was on fire. Despite the bad times we are currently experiencing, let us not…
,

My latest work

Hello all! Thanks for all the comments and emails you sent me. I really appreciate it, especially in these hard times. If you would like to see my most recent work, just follow me on Instagram! My profile is victoria_schaal and your…
,

123RF advises to talk to plants while in confinement

Hello all. So only a few hours after Shutterstock's letter to the community with regards to coronavirus, 123RF- Inmagine Group decided to speak up as well. It was about time, given that the group's HQ is in Malaysia where lots of cases are spawning.  Shutterstock…
,

Shutterstock reassures contributors with this letter

Hello all, I just wanted to share this email I just received from Shutterstock. Seems like the cool attitude the U.S. had towards COVID-19 is changing drastically. Anyhow, I find it nice that Shutterstock thought of sending us this letter.…

Related Images:

, ,

Me in brief

I am a Franco-Italian marketing professional and a visual concept creator living in Martinique (French Central American terrritories).

I was born in Paris, France, yet I grew up mostly in Venice, Italy and in England. Accustomed by my family and driven by my curiosity for the world, I have travelled extensively and lived in various countries across Europe, Asia and Central America.

Capsules Book selected me as one of the Leaders in Contemporary Art 2020.

The British Years

At 16, I moved to the UK where I settled for five years. At first, I stayed in Sussex living and studying at Worth School. Once the International Baccalaureate achieved, I spent a summer volunteering in Thailand.

The University of Exeter was my first choice, thus I moved to Devon. While achieving my degree in Management and Marketing with Advanced Proficiency in Spanish at Exeter University, I worked as a Marketing Researcher and Quality Analyst for the world leading marketing consultancy firm, BPA Quality, where I had the privilege to deal with accounts of the calibre of Emirates, Samsung, Honda and more.

It was also during my business studies at the University of Exeter that my creative adventure started. 

I was walking in the street when I saw in a pawn shop a Nikon. It was love at first sight. Within a few months I became a stock photographer.

Being extreme by nature, two of my greatest passions are backpacking around the world and climbing volcanoes, as my photography witnesses it. I also indulge in water sports such as diving and sailing which I combine with my love for photography. 

The Malaysian Years

Once I achieved my degree at 21 years old, I felt I could finally let my dream of leaving for far lands come true. I flew to Indonesia to chase its volcanoes and after a while I ended up in Malaysia. I got a volunteering job that gave me a place to sleep and an opportunity to get to know the country while I was looking for a permanent workplace and a residence visa. Eventually it happened.

From 2016 till 2019, I lived in Kuala Lumpur, Malaysia where I worked as a marketing specialist for 123RF and its umbrella business Inmagine Group, one of the largest creative companies in the world. 

The opportunity enabled me to discover further the creative industry but also to observe closely the way business is handled in Asia and compare and contrast it to the West, as I  coordinated numerous people and several projects mainly across Europe and Asia.

It also provided me with the tools to develop extra skills, such as copywriting, publicity concept planning, EDM implementation, and to enrich my IT skills: on top of Photoshop, Illustrator and InDesign, I am experienced with WordPress, CRM and Google Analytics.

It was in Malaysia that I further explored my artistic interests, going beyond photography and indulging into sketching, illustration and digital art together with graphic design and web design.

 

 

In 2018, I designed the books ‘Cosa fanno le mie piante quando non ci sono’, ‘Iceberg contro Iceberg’ and ‘Il Problema del Mese di Aprile’ by Francesca Schaal Zucchiatti, illlustrating their covers and editing the pagination.

 

In February 2019 I published my book ‘HOW DO YOU LIKE IT? Customer services: Personalisation or Standardisation’ which is now available on all Amazon market places.

 

Today: Central America

 

Today I live in Fort-de-France, Martinique, French Central American Dept.

I work independently with photography, video, marketing and design. My clientele lists businesses and artists, which I assist with the creation of advertising campaigns, video trailers, photography, corporate identity graphic elements, book covers design and self-publishing plans.

Capsules Book, a known Australian publisher issued its new art book where I am featured amongst the leading artists of the year: ‘Curatorial Volume 2: Leaders in Contemporary Art 2020’.

I am a fierce opponent of today’s business models which separate graphic design and marketing planning into different departments, teams and workers.

I present myself as a bridge between marketing and visual creativity to stress the importance of approaching commercial graphics with one single mindset which can both conceive marketing material and create it concretely.

Marketing and graphics should be done together by a unique team or person.

I also continue to produce stock images as well as participate in online discussions about stock photography online with the valuable insights I have gained by working at 123RF.

Related Images:

, , ,

Stock photography agency employee: Best Ways to Make Money

If you, like me, have enthusiasm for digital photography burning in you, a profession in digital photography would certainly be a fantastic suggestion!

Yet, making money with photography is easier said than done!

Stock Photography is definitely a way to make money.  There are numerous companies that require images that are substantial to their jobs yet do not have much time to take these images as a result of their busy routines. They decide to buy stock images as opposed to employing a specialist digital photographer, not just to conserve cash, however time too due to the fact that these images prepare to make use of.

I’ve been contributing for years and I learnt a couple of things about stock photography.

Moreover, I worked as a Marketer for one of the largest agencies too. So let me transfer to you some of my knowledge. Learn more about me here

Exactly what is stock photography?

Stock pictures are not photographed for a certain customer or usage yet portray a much more basic idea. Purchasers obtain wanted image, stock digital photography agents obtain a portion of every image offered on their site, and also professional photographer obtains continuing to be percent.

How to sell stock digital photography?

young-man-doing-acrobatics-in-water-in-tropical-location

You require your pictures to be of its finest. You should ensure that there are no noticeable sounds or grains in your stock pictures. They have to be free from spots, as well as unneeded background products. There are stringent standards you require to comply with. In order for your images to be thought about stock picture top quality, they have to be small, effectively taken, skilfully revealed as well as with high resolution.

Stock photography is the highest quality requiring photography. 

As such, see it as a gym to learn and practice photography at its toughest level. When in the future you decide to move towards more artistic creations or perhaps photojournalism, your standards will be amongst the highest. Learn more about this on this other article I wrote here

You will certainly additionally require software to edit your stock pictures.

You needn’t purchase the extremely expensive Adobe license to use Photoshop. You can download an older version of Photoshop for free, which is great if you want to start out without investment.

There are a whole lot of electronic cameras in market with fantastic attributes. Personally I like my Nikon D3200. It’s the best in terms of price/quality ratio and the easiest for beginners in the range of pro cameras. Nikon produced later versions like the D3400 which is a great DSLR and amongst the cheapest. DSLRs can be expensive to start out and the cheapest with a lens included goes between 250 to 380 Dollars. However you can also go for a second hand one. I always advise to buy used electronics either via Ebay because they protect you from scams or via Facebook if you can meet the seller, thus try the camera. However, it is always safer and better to purchase a new one. Amazon has interesting prices and options. Remember that you should always invest more on lenses rather than cameras.

I recommend this little book to practice all kinds of photography. I love it cause it tells you in bullet points exactly what settings to use in each situation and it’s small enough to be carried around and on the field. 

What are the top selling portfolios?

view-from-the-sea-of-posillipo-hill-naples-and-the-blue-waters-2

Difficulty in offering your stock images is its originality as well as adaptability. In order to increase your possibilities of selling you can either try to build a portfolio with a large variety of categories (i.e. travel, business, food, nature…etc.) or select a certain particular niche market. if you choose this approach, you generally need less photos in your portfolio but these pictures have to be exactly what your consumers are trying to find. You have to have the ability to have an extensive understanding of the niche market and also make sure there is enough demand for that niche. 

Quantity in your portfolio is also relevant. Most bloggers only give you tips about how YOU can improve your pictures. Reality is that the IT algorithms used by stock photo agencies determine heavily who and what is going to sell. If your portfolio is large, it’ll be shown more, thus you’ll have better chances of selling. The more you sell, the more the algorithm will show you. 

There are a bunch of stock digital photography recruitment agencies where your images can be offered. These websites have standards on what you ought to get in order to make an effective image entry. Generally, Shutterstock, Adobe Stock, Dreamstime and Istock require at least 4mp but 123RF will ask for 6mp.

I advise you to put your keywords directly in your files metadata rather than pasting them as you upload your pics on every site. It’ll save you a lot of time!

Last but not least

Remember, there are people who manage to live out of stock photography. They are only a few but you can be one of them. It just takes time and patience. You’ll likely need years to create a 10 000 photo portfolio but if you stay put, you’ll achieve it.

Start with small objectives. Reaching 100 pictures is a milestone. When you get to 500, you’ll start seeing a real progress in your earnings. 1000 photos truly changes your earnings report so work on that for now. 

I’m out for now, drop a comment or email if you want more info. Please do not use this article in your blog unless you ask me first.

Learn more about the World Stock Photography Market 2019 by viewing the new report on the industry here.

 

 

, , , ,

Selected as a Leader in Contemporary Art 2020: an immense privilege!

Capsules Book, a known Australian publisher just issued its new art book: ‘Curatorial Volume 2: Leaders in Contemporary Art 2020’. The book is a captivating documentation of today’s leading contemporary artists showcasing current artwork…
dsc_9258
,

Turning 25 in confinement

Yesterday, 29th of April, I turned 25 years old.  It was a bit bugging to spend the day alone working at home but hey... it's quarantine time. So, I could not find a cake here on Martinique island where supply as easy to acquire as…
, ,

It's been a year... Let's not forget

It's been a year since that dreadful evening in Paris. On the 15th of April 2019, a symbol of Christianity and of France was about to succumb: Notre-Dame Cathedral was on fire. Despite the bad times we are currently experiencing, let us not…
,

My latest work

Hello all! Thanks for all the comments and emails you sent me. I really appreciate it, especially in these hard times. If you would like to see my most recent work, just follow me on Instagram! My profile is victoria_schaal and your…
,

123RF advises to talk to plants while in confinement

Hello all. So only a few hours after Shutterstock's letter to the community with regards to coronavirus, 123RF- Inmagine Group decided to speak up as well. It was about time, given that the group's HQ is in Malaysia where lots of cases are spawning.  Shutterstock…
,

Shutterstock reassures contributors with this letter

Hello all, I just wanted to share this email I just received from Shutterstock. Seems like the cool attitude the U.S. had towards COVID-19 is changing drastically. Anyhow, I find it nice that Shutterstock thought of sending us this letter.…

Related Images:

,

Nikon releases two full frame mirrorless cameras

Last Minute News

Nikon is releasing two full-frame mirrorless cameras on August 23rd!

The cameras apparently will get rather sci-fi android names: the Z6 and Z7 (so original guys!)
They are said to be introduced alongside three lenses and the Z7 will shoot at 45 megapixels!

I’ll update as soon as I get more info.

Related Images:

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I’m on Behance

It seems that a visual artist or photographer must be on Behance these days…and on Instagram… and on Facebook and on LinkedIn and on a website and on Twitter and on Pinterest…

Jeez, the time and energy wasted on all these publicity channels is crazy… all time not being used to create. It really frustrates me.

Yet, am not here to change the world so I gave in to some of these channels. Some..

And today i announce that I am on Behance. I am just starting, beware. 

If you’d like to help me by putting a like on a project, it’d be real nice:

https://www.behance.net/vicschaal071a

Related Images: