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Selected as a Leader in Contemporary Art 2020: an immense privilege!

Capsules Book, a known Australian publisher just issued its new art book: ‘Curatorial Volume 2: Leaders in Contemporary Art 2020’.

The book is a captivating documentation of today’s leading contemporary artists showcasing current artwork of the highest calibre.

I was selected and featured in the volume as well.

 

This book takes a rare and insightful behind-the-scenes look at the lives and creative practices of artists working in multiple disciplines from around the globe.

It is an essential guide for marketing and design

 teams, interior decorators, art buyers and creative practitioners who want to connect and collaborate with influential contemporary artists.

Naturally, having been selected as aleading voice in today’s artworld by Capsules is an immense privilege for me

You may peruse my selected portfolio and all the artists of the book following this link: https://www.capsulesbookportfolios.com/victoria-schaal-1

If you wish, you can purchase a copy of the volume on Capsules website.

All proceeds from book sales of Curatorial Volume.2 will be donated to Book Aid International

https://capsulesbook.com/new-products/curatorial-volume2-leaders-in-contemporary-art-limited-edition-book

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”How Do You Like It?”: My New Book

In February 2019 I published my latest book. It is available on Amazon worldwide. Get your copy here.

HOW DO YOU LIKE IT?  Customer Services: Personalisation or Standardisation?

Abstract: This research faces two practical questions, which have arisen in the past decades and have not found a concrete solution yet: how do individuals expect customer services to be delivered and which is the most effective approach to retain customers.

The importance of customer retention is now widely recognised and the vital role of customer services in it has been agreed. Yet, the bridge that links customer services and customer retention is a field still mined by discussions and arguments.

Scholars depict two main approaches in order to retain consumers: standardisation and customisation. Although academics have produced extensive studies on these approaches and have evaluated both, none has gathered primary data on the matter in order to reach a more realistic, reliable and applicable conclusion.

This dissertation explores the numerous academic works, but also attempts to obtain results through the production of an inductive qualitative research aiming at interviewing consumers in order to discover concretely what are their preferences and the reasons behind their reactions and behaviours.

The results of the research provide concrete answers to this dissertation’s questions: they indicate the exact expectations customers’ have in relation to how customer services agents should serve them and illustrate how individuals’ favourite approach changes depending on subjective factors. Furthermore, this dissertation can serve as a basis for future studies on the topic, as well as represent a priceless starting point on which organisations may train their customer services. Based on academic theory and the research’s findings, it attempts to provide guidelines to create a successful training program for businesses aiming at customer services improvement and consumer retention.

Wherever you are in the world, get your copy on Amazon.com  If you’re in  -United Kingdom, get it on Amazon.co.uk  // Italy, Amazon.it // France, Amazon.fr // Germany, Amazon.de //  Spain, Amazon.es // Japan, Amazon.jp

 

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